Trailers to Tempt the Theatergoer
How do you make the experience of live theater pop on film in a way that makes a potential ticket buyer say, “I’ve got to see that”? Television commercials are a mainstay, but expensive. Trailers — which can run longer than 15 or 30 seconds and be widely distributed — are increasingly being used to promote theater, but producing them is still a challenge in terms of style, access and cost.
